Earning 2X Walmart Vendor of the Year Awards With
Innovation, Integrity & Execution at Scale
Winning with Walmart Through Innovation and Execution
Challenge
As the 7th largest poultry producer in the U.S., George’s Inc. faced the challenge of expanding beyond its restaurant foodservice roots to become a trusted, innovative retail partner for Walmart. In one of the most demanding retail environments, George’s delivered category-defining innovation and operational excellence all while staying ahead of consumer trends and exceeding Walmart’s evolving expectations and built a partnership that set a new standard.
Strategy & Execution
Product Innovation for In-Store Operations
Created a custom breading recipe tailored specifically for Walmart stores with deep fryers, enhancing consistency, safety, and speed of preparation for deli teams.
Category Leadership Recognition
Due to strategic collaboration and outstanding performance, George’s was promoted to Category Captain for Deli Prepared Foods—a prestigious role that includes advising Walmart on product assortment, merchandising, and innovation.
Retail Partnership & Customization
Served as a trusted cross-functional partner, working closely with Walmart’s merchandising and operations teams to adapt, optimize, and deliver custom solutions across multiple poultry and deli categories.
Antibiotic-Free Product Innovation
Led R&D and go-to-market strategy for the reformulation of Walmart’s rotisserie chicken using all-natural, antibiotic-free ingredients, driving alignment with consumer health trends and Walmart’s clean-label commitments.
Powering Transparency
Recognizing the growing importance of transparency, sustainability, and social responsibility in today’s business landscape, I led the development and publication of the company’s first-ever comprehensive Corporate Responsibility Report.
Results
- Earned 2× Walmart Vendor of the Year Awards, recognized for innovation, responsiveness, and operational excellence.
- Promoted to Category Captain status for Deli Prepared Foods, a top-tier vendor partnership designation.
- Successfully transitioned Walmart’s rotisserie chicken program to antibiotic-free, all-natural ingredients, reinforcing clean-label leadership.
- Developed customized solutions (e.g., deep-fry optimized breading) that enhanced in-store execution and shopper experience.
- Achieved over 9 figures in incremental annual sales, driving sustained category growth.
- Deepened Walmart partnership, expanded category share, and reinforced George’s Inc. as a category leading, agile supplier.
