Strategy and Execution for Food, Beverage and Wellness Brands Built to Scale, Compete and Lead Your Category
Built to Grow
We help food, beverage, and wellness brands make the right decisions to grow. We partner with teams to turn opportunity into execution and scale with clarity.
Strategy That Fits
Every brand is different, and so is our approach. We uncover opportunities others miss and build strategies shaped by your goals, challenges, and the market you are competing in
Seamless Partnership
Yventure works as part of your team, bringing clarity, focus, and hands on execution from concept to shelf. Big ideas become measurable wins because the strategy is built to execute in the real world.
Services
From Strategy to Execution Driving Food, Beverage & Wellness Brand Growth
Yventure partners with leadership teams to set growth direction, prioritize what matters most, and turn strategy into sustained momentum across retail, DTC, and omnichannel channels.
No fluff. No disconnected tactics. Just clear strategy, senior leadership, and accountability that move the business forward.
Brand Building & Positioning
Crafting distinct identities and value propositions that resonate and convert.
Retail & Foodservice Marketing Optimization
Executing performance-driven campaigns across national accounts.
Category Leadership
Building authority with award-winning activations that secure shelf space and market share.
Shopper & Trade Promotions
Designing and deploying impactful distributor activations and retail programs.
DTC & Marketplace Optimization
Implementing tactics for Amazon, Instacart, and direct-to-consumer success.
Social Media & Content Marketing
Optimizing touchpoints to drive conversions, boost ROI, and fuel brand growth.
Omnichannel & Performance Marketing
Driving growth across retail, DTC, and digital with ROI you can measure.
Data-Driven New Product Development & Innovation
Identifying whitespace and leading from concept to shelf.
Brand Building & Positioning
Crafting distinct identities and value propositions that resonate and convert.
Retail & Foodservice Marketing Optimization
Executing performance-driven campaigns across national accounts.
Category Leadership
Building authority with award-winning activations that secure shelf space and market share.
Shopper & Trade Promotions
Designing and deploying impactful distributor activations and retail programs.
Global Market Expansion
Launching and scaling brands internationally.
DTC & Marketplace Optimization
Implementing tactics for Amazon, Instacart, and direct-to-consumer success.
Social Media & Content Marketing
Optimizing touchpoints to drive conversions, boost ROI, and fuel brand growth.
Omnichannel & Performance Marketing
Driving growth across retail, DTC, and digital with ROI you can measure.
Data-Driven New Product Development & Innovation
Identifying whitespace and leading from concept to shelf.
Mergers & Acquisitions Support
Providing strategic consulting for integration, brand alignment, and growth acceleration.
Fractional CMO for Brands at an Inflection Point
Growth does not stop overnight. It slows. Decisions get harder. The signals get noisy.
When that happens, you do not need more marketing activity. You need senior leadership that knows what actually moves the business.
I am Francis Yupangco, Founder of Yventure. I help brands navigate moments of change such as launches, channel expansion, and repositioning with clear strategy, hands on execution, and decisions grounded in real operator experience.
If you need a Fractional CMO who can cut through the noise and help you move forward with confidence, let’s talk.
Omnichannel Expertise
From retail shelves to e-commerce, Francis Yupangco brings a unified 360° strategy across digital, retail, foodservice, and experiential channels that is built to perform.
Proven Growth at Scale
I have led multiple brands to #1 positions in highly competitive food and beverage categories, driving growth on shelf, online, and in kitchens at national scale.
Executive-Level Strategy Without the Overhead
Access the strategic vision, leadership, and execution of a seasoned CMO without the commitment or cost of a full-time executive.
Flexible by Design
Engagements are shaped around your needs, whether that is a focused project, interim leadership, or ongoing fractional support as the business evolves.
Your Brand’s Growth Starts with the Right Partner
Let’s Create, Innovate & Grow Together
Prefer to email directly?
Reach us at [email protected]
- Brand Building & Positioning – Crafting distinct identities and value propositions that resonate and convert.
- Retail & Foodservice Marketing Optimization – Executing performance-driven campaigns across national accounts.
- Category Leadership – Building authority with award-winning activations that secure shelf space and market share.
- Shopper & Trade Promotions – Designing and deploying impactful distributor activations and retail programs.
- Global Market Expansion – Launching and scaling brands internationally.
- DTC & Marketplace Optimization – Implementing tactics for Amazon, Instacart, and direct-to-consumer success.
- Omnichannel Advertising – Managing cross-platform media with precision targeting and measurable ROI.
- Social Media & Content Marketing – Executing digital campaigns that grow engagement and brand equity.
- Data-Driven New Product Development & Innovation – Identifying whitespace and leading from concept to shelf.
- Mergers & Acquisitions Support – Providing strategic consulting for integration, brand alignment, and growth acceleration.