Case Studies
Game-Changing Growth Stories
Godshall’s, the world’s largest turkey bacon producer, had long relied on private label partnerships for growth. To unlock higher margins, consumer loyalty, and market leadership, the board hired Francis Yupangco to lead a transformational pivot, shifting from private label dependency to building a nationally recognized branded powerhouse in the competitive “better-for-you” meat category.
In a crowded and competitive beverage category, we approached the launch like an emerging brand, using a lean, high-impact go-to-market strategy to bring a bold, sessionable innovation to market, securing rapid distribution and consumer traction.
Mindscape is a modern mental wellness platform created to support people managing anxiety, depression, and ongoing emotional challenges. Launching in this category requires a careful balance of trust, clarity, and compliance. Mindscape partnered with Yventure to build a complete go to market foundation that could guide people with confidence, convert at a high rate, and scale through predictable subscription revenue.
Quick ‘N Eat aimed to dominate the prepared frozen burger patty category but faced stiff competition from national brands and private labels. The brand needed to build visibility, increase trial, and secure high-value shelf space across key national retailers.
Weaver Snacks, a heritage brand with over 130 years of history, had strong regional awareness but struggled to stand out in today’s crowded snack market.
In a fast-paced and saturated RTD (ready-to-drink) beverage category, Clubtails needed to break through the noise, scale visibility, and assert category leadership against a wave of rising competitors and shifting consumer preferences.
As the nation’s 7th largest poultry producer, George’s Inc. was challenged to elevate its partnership with Walmart—delivering category-defining innovation, operational excellence, and proactive crisis response in one of the most demanding retail environments. The brand needed to stay ahead of consumer trends, meet Walmart’s evolving expectations, and deliver consistently at scale.
Regal Springs, recognized as one of the world’s largest producers of sustainable seafood, had unmatched scale, operational excellence, and a compelling story. But the brand lacked a unified global identity, modern marketing infrastructure, and strategic messaging to support growth across diverse markets. With tilapia now the 3rd most consumed fish in the U.S., the opportunity was clear: evolve from commodity supplier to premium, mission-driven brand leader across continents.