Generation Framework for Food Brands
Distribution without demand generation is the #1 reason food brands fail in retail. Here’s the systematic framework that drives velocity and keeps you on shelf.
Food Brand Strategy
Why 40% of Food Brands Fail in Retail and the 5 Strategic Gaps That Cause It
5% of new CPG products fail in retail within 2 years. But it’s not about the product. After working with dozens of food brands, I’ve found the difference between success and failure comes down to 5 strategic gaps:
Mistaking distribution for demand generation. The product-market fit illusion Category blindness. Omnichannel execution disconnect. Treating marketing as an expense vs. revenue driver.
The brands that close these gaps before their competitors? They’re the ones that survive.