From Challenger to #1 Prepared
Burger Patty Brand in America
Winning the Burger Wars in the Frozen Aisle
Challenge
Quick ‘N Eat Angus Choice aimed to dominate the prepared frozen burger category but faced stiff competition from national brands and private labels. The brand needed to build visibility, increase trial, and secure high-value shelf space across key national retailers.
Strategy & Execution
Developed a bold category leadership strategy, repositioning Quick ‘N Eat Angus Choice as the #1 prepared frozen burger brand in America, built for convenience, taste, and protein-packed performance.
Executed a nationwide trade promotion plan, partnering with Walmart, Costco, and Sam’s Club to amplify in-store presence and velocity.
Launched omnichannel marketing, blending digital, social, and in-store experiences to boost brand awareness and purchase intent.
Expanded distribution beyond club stores into national grocery chains, dramatically improving brand accessibility and household penetration.
Built the strategic business case for capacity expansion, using sales velocity, consumer insights, and margin analysis to justify converting a low-margin sausage patty line into a dedicated burger production facility.
Used data-driven forecasting and performance modeling to guide investment in production, ensuring scalability aligned with rising demand and market opportunity.
Results
- Achieved 60% sales growth in just two years, becoming the #1 prepared frozen burger brand in the U.S.
- Delivered 8 figures in incremental revenue, with improved profit margins and production efficiency.
- Strengthened partnerships with top national retailers and unlocked new growth channels.
- Positioned the brand for sustained scale and category dominance through smart, insight-led investment.
