Case Studies
Game-Changing Growth Stories
From Private Label to Prime Time Elevating Godshall’s Into a National Brand
Godshall’s, the world’s largest turkey bacon producer, had long relied on private label partnerships for growth. To unlock higher margins, consumer loyalty, and market leadership, the board hired Francis Yupangco to lead a transformational pivot, shifting from private label dependency to building a nationally recognized branded powerhouse in the competitive “better-for-you” meat category.
From Challenger to #1 Burger Patty Brand in America
Quick ‘N Eat aimed to dominate the prepared frozen burger patty category but faced stiff competition from national brands and private labels. The brand needed to build visibility, increase trial, and secure high-value shelf space across key national retailers.
Elevating a Brand to #3 in the Exploding RTD Market
In a fast-paced and saturated RTD (ready-to-drink) beverage category, Clubtails needed to break through the noise, scale visibility, and assert category leadership against a wave of rising competitors and shifting consumer preferences.
Earning 2X Walmart Vendor of the Year Awards With Innovation, Integrity & Execution at Scale
As the nation’s 7th largest poultry producer, George’s Inc. was challenged to elevate its partnership with Walmart—delivering category-defining innovation, operational excellence, and proactive crisis response in one of the most demanding retail environments. The brand needed to stay ahead of consumer trends, meet Walmart’s evolving expectations, and deliver consistently at scale.
Repositioning the Global Leader in Seafood Through Brand Reinvention, Innovation & Purpose-Driven Growth
Regal Springs, recognized as one of the world’s largest producers of sustainable seafood, had unmatched scale, operational excellence, and a compelling story. But the brand lacked a unified global identity, modern marketing infrastructure, and strategic messaging to support growth across diverse markets. With tilapia now the 3rd most consumed fish in the U.S., the opportunity was clear: evolve from commodity supplier to premium, mission-driven brand leader across continents.
