Emerging CPG brands face a critical challenge in 2025: choosing between Amazon’s massive reach and the direct-to-consumer control of their own channels. But the fastest-growing brands aren’t choosing, they’re blending both. This article explores a hybrid Amazon + DTC growth framework, showing how founders can leverage Amazon for discovery while building loyalty and brand equity through DTC. With real-world strategies and tools, you’ll learn how to balance scale with sustainability and unlock long-term ecommerce success.